philosophy

Pure & Transparent is Tomhilft’s purity philosophy.

THE BASIC MOTIVATION: TRUE PURITY AND TRANSPARENCY

At a time when we are increasingly confronted with toxic environmental contamination, the purity of dog food supplements takes on a whole new significance. Supplementing our dogs' diets is intended to compensate for deficiencies and support their organism in coping with the diverse challenges they are increasingly exposed to today. To ensure that feed supplements do not become part of the problem they are supposed to solve, they must meet the highest purity and quality standards.

The greatest possible natural purity is therefore not only one of the key pillars of our philosophy, but was also the motivation for founding Tomhilft, along with a fair pricing policy that is affordable for as many segments of the population as possible. A key goal of Tomhilft from the very beginning was therefore to set new standards and produce precisely the products that we ourselves want and that we can give to our own dogs without reservation.

We have combined our demands on the quality and purity of our products into three standards:

• highest quality
• inspired by nature
• transparency

In the first two points, we focus on the composition of nutrients in healthy supplementary feed based on nature's model, as well as on the absorption and usability of nutrients in the face of many interactions and disturbances in the dog's body.

Pure & Transparent not only represents our voluntary commitment to a "true, complete declaration" that doesn't omit any important details, even when legally permissible. Rather, the Pure & Transparent approach aligns all of the company's processes, factors, and ideas toward the cleanest possible product and transparent label.

This includes not "just" the declaration, the quality and purity of the raw materials, and the obvious avoidance of questionable additives and auxiliary substances, but rather a comprehensive and in-depth analysis and scrutiny of the entire value chain: from purchasing goods, through production, further processing, transport, filling, packaging materials, storage, and final delivery to the customer. Last but not least, it should be mentioned that a high-quality product also requires fair working conditions and business relationships.

ALIGNMENT OF ALL CONCEPTS AND PROCESSES TO THE IDEAL OF PURITY

This critical examination of all aspects of product development can and should be understood as a continuous and never-ending process. Many of the issues involved are so complex and hidden that this "journey" must be undertaken and examined anew for each product category, and new aspects may emerge even years later – sometimes "by chance."

Given the great diversity and growing complexity of toxins and hazardous substances in the modern world, it cannot realistically be assumed that a company can ever rest on its laurels, no matter how great its previous efforts may have been. Rather, it must be deeply rooted in the philosophy that existing materials and products are never optimal and can most likely be further improved.

It is important that all employees involved, across all departments, remain vigilant and strive to further optimize an already high-quality product or a well-functioning process. This goal must be firmly anchored as a general attitude and philosophy throughout the entire corporate culture, so that critical issues are recognized and there is a strong desire to eliminate even seemingly minor problems.

Another important component is to articulate the existing deficiencies in the market and not to hide them from the customer, but at the same time to use the company's growing power and influence to bring about improvements at all levels.

PASSION FOR HOLISTIC HEALTH

We believe that the philosophy of naturalness, purity, and quality is an integral part of our passion for holistic animal health. We owe our ability to implement this philosophy so uncompromisingly and unwaveringly to our Tomhilft team, who uncompromisingly share our Pure & Transparent philosophy.